What is Publishing Strategies?

Publishing Strategies is a fortnightly look at some of the biggest topics facing the digital publishing industry and journalism. A mixture of analysis, helpful guides and opinion - these will be my observations on what has become a very exciting time for the industry.

Who am I?

I’m currently an SEO and Content Strategy consultant, advising publishers with their search and AI visibility strategies. I’ve worked previous as Head of SEO & Editorial Product at Global, Managing Editor (Entertainment) at Microsoft and (perhaps my favourite title ever) Head of Internet, Ministry of Sound.

Imagine being Head of the entire internet? The mind boggles…

I started my career as a music journalist in London and spent my first year in various venues every night, before they all got shut down to make way for commercial properties. Still, it was fun while it lasted and gave me a great insight into digital publishing which I embraced in my next role working in Further Education.

I’ve always been curious about all aspects of the ‘editorial sausage’ - so much so that I’m also a Co-Chair for the Association of Publishers here in the UK overseeing their Journalism Advisory Board. I am part of a network of Audience Growth strategists trying to figure out the next publishing evolution now that AI has now firmly landed.

Oh, I’m also fellow podcaster of ‘Beers and SEO with Barry and Steve’ which is a new exciting venture with Barry Adams where we attempt to answer some of the biggest questions facing publishers today, a bit like this Substack. Go and have a listen.

Why Subscribe?

Well, I would hope you find this an interesting place to stumble upon new ideas and opinions, but I could also mention:

• You’ll never miss an update.

• Every new post is sent directly to your email inbox.

• And for a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.

I’ll need to figure out what exactly will be premium as, for now, most of my content will be free.