Publishing Strategies

Should Publishers Block Google’s AI From Using Their Content?: Publisher Growth Briefing #5

Is Google preparing a major update? Should publishers block its AI? And does prompt tracking really work?

Oct 8 • Steven Wilson-Beales

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When your electrician gets leads from AI Search: Publisher Growth Briefing #4

It’s been a busy week for AI and for you, mere mortal. Let’s work out who actually won.

Oct 1 • Steven Wilson-Beales

September 2026

Rave hallucinations and optimising for the next question: Publisher Growth Briefing #3

Why should you give a damn about entities? Why are newsrooms trapped in short-term loops? Where can I find decent strategy for managing bots? Read on…

Sep 25 • Steven Wilson-Beales

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Your AI reputation is being built off-site

My latest research shows that when AI assesses a news publisher’s trust, identity and value, most of the evidence comes from other websites.

Sep 16 • Steven Wilson-Beales

From reach to relationships: how publishers are rethinking audience growth

At the Future of Media Technology conference, D2C emerged as the big theme: building recognised users, stronger habits and direct audience…

Sep 11 • Steven Wilson-Beales

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Which publisher pages does AI cite when judging a news brand?

AI does not appear to judge a publisher from one definitive page. It assembles different evidence depending on the question. Evidence from 4,003 AI…

Sep 7 • Steven Wilson-Beales

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August 2026

The Three Laws of Audience Growth

Zero-click is forcing publishers to confront a bigger question than search traffic: why should audiences choose them at all? Here are three simple…

Aug 27 • Steven Wilson-Beales

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July 2026

Competitor research starts with your own product

Effective competitor research reveals whether your positioning is clear, your audience experience works, and your content communicates its value to…

Jul 13 • Steven Wilson-Beales

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“Stop renting your audience from other platforms”: What publishers can learn from Good Housekeeping, The Guardian and The Times

At Media Voices’ first publishing summit, publishers were urged to build deeper reader relationships, focus on fewer things, and make trust count.

Jul 9 • Steven Wilson-Beales

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June 2026

Young Audiences Haven’t Abandoned News. They’ve Abandoned the Old Ways of Finding It.

The latest Reuters Digital News Report looks grim. But young audiences aren’t apathetic — their news habits have simply moved elsewhere.

Jun 18 • Steven Wilson-Beales

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Austen, Eliot and the Messy Business of AI Visibility & Prompt tracking.

Prompt tracking can be useful, but only if you know what the data can, and can’t, tell you.

Jun 11 • Steven Wilson-Beales

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Google’s New AI Dashboard - A Pyrrhic Victory for Publishers? PLUS World News Media Congress Highlights

Google has handed publishers a shiny new AI dashboard and an opt-out button almost no one can afford to press. Plus, dispatches from the World News…

Jun 3 • Steven Wilson-Beales

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