In our latest discussion we've invited Nicola Agius (Director of SEO and Discover, Reach) to chat about three SEO-related news stories before we deep dive into Google Discover and its implications for publishers. We explore the recent core updates, the impact of AI on traffic, and the importance of maintaining a balanced SEO strategy. Apologies for a couple of connectivity issues - but we resolved them in the end!
Some takeaways...
The CMA's regulations may lead to more control for publishers over their content in AI-generated responses in Google.
AI tracking tools can provide misleading data; focus on quality content instead.
The volatility of Google Discover requires constant monitoring and adaptation.
Smaller and regional publishers are gaining visibility in Discover, challenging national publishers.
Quality and authority in content creation should not be compromised for short-term traffic gains.
Publishers need a diversified traffic strategy to mitigate risks associated with reliance on Discover.
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Connect with Barry & Steve
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/
Beers and SEO with Barry and Steve
The Power of Google Discover for Publishers with Nicola Agius
The Power of Google Discover for Publishers with Nicola Agius
Beers and SEO with Barry and Steve
<p>Barry Adams and Steven Wilson-Beales - two guys that have been at the forefront of digital publishing over the last 20 years, sit down and have a beer! Discussing audience growth, SEO, Google, AI (and their favourite tipple) - this is your chance to hear an alternative take on the latest publishing trends.</p>
<p>Barry Adams and Steven Wilson-Beales - two guys that have been at the forefront of digital publishing over the last 20 years, sit down and have a beer! Discussing audience growth, SEO, Google, AI (and their favourite tipple) - this is your chance to hear an alternative take on the latest publishing trends.</p>Appears in episode
