How to Grow a Podcast: Product, People and Promotion

Join Barry and Steve on Beers and SEO as they discuss essential podcast tips for growing your audience. This episode provides valuable insights into podcast marketing and how to podcast effectively, covering strategies for both new and experienced creators. Learn how to grow a podcast and implement strong seo for podcasts to expand your reach and engagement.

key topics
Podcast SEO strategies and platform optimization
Audience engagement and metrics analysis
Content focus and niche monetization

takeaways
Understanding platform-specific SEO (Apple, Spotify) is crucial for visibility.
Audience retention and engagement metrics are more valuable than downloads alone.
Niche podcasts can be highly profitable with targeted advertising.

Chapters

00:00 Introduction to Podcast SEO
02:14 Understanding Podcast Optimization
11:35 The Role of Video in Podcasting
16:10 Key Metrics for Podcast Success
22:45 Influencer Impact on Podcasting
25:45 Exploring Paywalls in Podcasting
28:09 Monetization Strategies for Podcasts
33:11 Favorite Podcasts and Their Impact

Resources
https://www.publishingstrategies.co.uk/p/podcast-seo
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Connect with Barry & Steve
SEO Summit 2026 - https://newsseo.io
Barry's Consultancy service: https://www.polemicdigital.com/
Steve's Consultancy service: https://www.stevenwilsonbeales.com/